ARServices Develops Messaging for Biological Threat Reduction Program

ARServices Develops Messaging for Biological Threat Reduction Program

ARServices’ commitment in supporting the Defense Threat Reduction Agency’s (DTRA) mission continues to grow through a new project awarded in May 2018. Our team is leading a new communications effort for the Biological Threat Reduction Program (BTRP). The work will focus on strengthening and updating the program’s strategic messaging approach. Project oversight is being provided by ARServices Operations Director for R&D Services, Mr. Charles Litz.

The Biological Threat Reduction Program (BTRP) and the Cooperative Biological Engagement Program (CBEP) have over a decade’s worth of accomplishments in securing dangerous pathogens, improving biological safety and security standards, strengthening biosurveillance capabilities and conducting collaborative scientific research and training in nearly 30 countries across the Middle East, Asia, Africa and Europe. The work is technically complex, requiring a knowledge of a wide array of infectious diseases and an understanding of these diseases from the molecular level to surveillance, detection, and diagnostics. BTRP projects can be highly strategic with qualitative metrics or long timeframes until results are proven. Add to this that the number of stakeholders are as wide and varied creates a challenge in communicating the BTRP strategy that builds a shared, committed advocacy.

The purpose of this effort is to strengthen and update BTRP strategic messaging across the wide array of stakeholders. The goals are to increase understanding of the program and its impact; redouble advocacy among policymakers, Combatant Commands, legislators, and host country leaders; and develop a pervasive sense of significant return on investment towards national security.

ARServices’ new effort is critical in creating an increased understanding of the BTRP and its impact worldwide.